Swag vs. Schwag. Let’s Settle This.
Thursday, June 12th, 2008
I noticed today that Mashable’s SummerMash LA event is sponsored by a company called The Schwaggin’ Wagon. Their website says they launched the business after a conversation “about how much swag goes to waste after tech conferences. [It was] noted that, in addition to children, there were plenty of adults who could use some extra t-shirts and hats for free!”
I’ve bolded the above for emphasis, but no doubt you already noticed the discrepancy in the spelling of the company’s name, Schwaggin’, and the spelling of the noun in their description, swag.















