I sincerely apologize if I offended anyone by using the word retarded in the title of this post, but get ready because I’m going to use it again. There’s no other way to express how ridiculous it is that the video site community is so far off in standardizing their metric for view counts. It’s straight up retarded and needs to be fixed.

Disparate video view count metrics is part of an overall problem of non-standard web analytics which ultimately stunts the economics of web content.

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I was recently asked if Funny or Die is irrelevant. It’s an interesting question, especially in light of the site’s one-year birthday last week. The answer I came up with was yes.

Don’t get me wrong, we owe a debt to Funny or Die because of the impact it’s had on online video in the last year. In that sense it will always be relevant. (more…)