NPR’s Claude Brodesser recently asked Wired Magazine’s Chris Anderson for his thoughts on the size and effectiveness of movie marketing budgets. Claude suggested that the new Indiana Jones movie was so highly anticipated, had such awareness and pedigree that despite opening to over $311 million worldwide, Paramount must have overspent in its $100 million plus marketing campaign. Right?

Nobody knows anything.

Oscar-winning screenwriter William Goldman’s famous dictum about Hollywood starts to answer the question, Chris Anderson completes it. (more…)

My name is Jake and I work at The Safran Company in Los Angeles. Our business is making movies and managing the careers of actors, writers and directors. We’re an independent company that works closely with major film and TV studios, media companies, talent agencies, financial institutions, marketing companies and brands around the world. This is the first entry in what I hope  becomes an important facet of our  business. (more…)