Not only does this witty animation do a good job of summarizing the current social network zeitgeist, but the live action shots at the end were filmed in Silver Lake, right down the street from my house!

Despite its cliche, the question of “what is the next version of the web” provokes as intense a debate as you’ll find within digital circles. Web 3.0 definitions vary wildly with any number of partisan descriptions coming from very smart, yet fundamentally biased people.

These descriptions are all forward thinking, yet intrinsically flawed. They neglect that versioning, or defining the next version of the web, isn’t just about software or hardware. It’s about culture.

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Today, MySpace did something different.

Something bold.

Something sexy.

And like the one hot girl at the tech party, nobody knew how to handle it

Today’s MySpace announcement was totally misunderstood and mishandled by the press coverage. It was too hot to handle. (more…)

The news that Fox Interactive Media (FIM) was decentralizing, (as scooped by techcrunch and covered elsewhere) and carving out its individual brands, most notably MySpace and IGN, into standalone silos should be welcomed by the technology, creative and business communities.

This is the first step in a maturing process for intrinsically rebellious MySpace, which despite the multiple doom-and-gloom rants about its eminent demise, remains an 800 lb gorilla in the web ecosphere and will continue to do so as long as it moves towards independence from its corporate parent.

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