This month’s Wired magazine has a nice feature on Jury Hahn, the founder of MegaPhone, one of Safran Digital’s technology ventures. Jury is the creative force behind MegaPhone, a unique software that turns digital billboards from cluttering eye-sores into elegant, multi-player, video game battlefields, where gamers control their players by pushing buttons on their everyday cell phone.

This is MegaPhone ’s second round of kudos from Wired. In late 2007, the company was identified as one of the faces of innovation to look out for in 2008. Watch for them at a screen near you. (more…)

Nothing as far as I can tell.

But if you figure something out please let me know. Just thought I’d send some pics out from day one of the Int’l Auto Show here in Lisbon. It was set-up in the morning and press only in the afternoon. Pretty light crowd, but I had a good view. Take a look. If you make it to the end of the slideshow you’ll see a few shots of the Megaphone screen. (more…)

Heavy dose of travel this week. I’m in Lisbon for the Portuguese International Auto Show. MegaPhone has an installation at the Fiat booth which we’re deploying today. MegaPhone is one of the early-stage technology companies that SDG both has an ownership position in and represents as a client for entertainment & media. They design software that allows for multi-player, casual gaming on big screens through a simple phone call. Check out the MTV demo in Times Square here. It’s a ground breaking product that has caught the eye of several agencies and brands interested in cutting through the clutter to communicate directly with their audience. The European response to MegaPhone has been phenomenal and I expect that this event be be the first of many.

I’m in Chicago for the Ad Age event, Marketing at the Movies. I’m particularly interested in how new technologies are being used to enhance the moviegoing experience from a advertising perspective.

How’s that for an oxymoron? (more…)

If you’ve been in Vegas all week for CTIA and you’re anything like me, you’re probably exhausted and ready to get back home as soon as possible. (more…)