Reposted from Kara Swisher’s post at All Things D:

BoomTown has confirmed a report by Nikki Finke of Deadline Hollywood Daily that former AOL head Jon Miller is set to take over as digital head at News Corp., replacing Peter Levinsohn. (more…)

Reposted from Paid Content’s Staci D. Kramer:

Peter Chernin’s decision to leave News Corp after 12-plus years as COO set off a series of dominoes that will be rippling for months to come. As part of the response, Chairman and CEO Rupert Murdoch combined all LA-based creative content—movies and TV—under Jim Gianopulos and Tom Rothman, co-chairmen and CEOs of Fox Filmed Entertainment. Now Gianopulos and Rothman are getting their own digital content head as Peter Levinsohn moves from president of Fox Interactive Media to president of new media and digital distribution for Fox Filmed Entertainment. Some details of Levinsohn’s new job, which won’t be announced until Monday, emerged with the news that Jon Miller plans to join News Corp. as chief digital officer, with operating responsibility that includes MySpace and the other units of FIM, as well as Jamba.

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There’s a theory that good advertising doesn’t make you buy something, it makes you buy something sooner.

If that’s the case, then most online advertising isn’t good advertising.

But we knew that already.

The inability for the online advertising market to develop standardized metrics that prove real ROI to brands has been a major hurdle in the evolution of a sustainable digital content economy.

But the financial crisis that has so many companies pulling back on spending and laying off warm bodies has a silver lining - it has set the stage for brands to help define the future of online advertising products that most effectively transmit their message. (more…)

If today’s announcement that Google will launch Family Guy creator Seth MacFarlane’s original web series across its network of AdSense sites sounds familiar that’s because the same parties made the exact same announcement last year. Someone, however, forgot to tell the New York Times, who managed to dust off the story, give it a fresh veneer and up the ante by quoting AdSense representative Kim Malone Scott as saying “We feel that we have recreated the mass media.”

Kim, you will never live that down.

No matter. I love what this deal represents, although I’m somewhat skeptical that users will adopt the model of clicking what has been defined as an advertisement in order to watch an advertisement in order to then watch a short blast of something MacFarlanely funny. (more…)

My recent post “Economic Constipation and Digital Malnutrition” was an attempt to critically analyze Mark Cuban’s provocative May 4th post entitled “The Ala Carting of Video on the Net - Will it lead to disaster?”.

Incidentally, it was my most trafficked day and much to my surprise, I received a comment from one of my favorite bloggers, Hank Williams, who writes the influential whydoeseverythingsuck.com?”

Mark’s post has sparked a debate that has spilled over from the circle of web video bloggers into a broader conversation. Next week I’m in New York for the Advertising 2.0 event and plan to bring Mark’s position, and my rebuttal, to the panel on which I’m speaking. (more…)

Anyone else notice that NBC.com’s traffic has taken a dive since Hulu launched?

I’ll bet the folks that run NBC.com did. In fact, they mention it, but Hulu represents a threat to NBC.com and all network vertical sites. But as we know, a threat is opportunity unspun, which might be why I found last week’s Ad Tech Keynote discussion with NBC’s Chief Digital Officer, George K. so interesting.

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