Pricing is one of the most interesting and yet misunderstood components of digital distribution.

I don’t mean pricing in terms of end-user costs, although that’s a fascinating discussion in its own right. I mean pricing in terms of the value of content interactions that an intellectual property owner should look to extract when selling their content.

In other words, if I’m a content owner, I want to license my show at a variable price which will maximize the value of each interaction that said show will generate. How do I do that in the current state of the digital world? (more…)

Heard a familiar parable today and thought it applies nicely to the conundrum of web-video and digital disruption:

Two campers are relaxing around the fire, intoxicated from a long meal and lots of beer. All of a sudden, a young, hungry, bear appears. The two campers look at each other. It’s clear that they’re about to become bear food. The first camper starts to lace up his shoes. The second camper says: “what are you doing? You can’t outrun the bear!” to which the first camper responds: “No. But I can outrun you.” (more…)

Tip of the hat to Kirk Skodis who turned me on to Mitch Joel’s blog, Six Pixels of Separation. In anticipation of this week’s Advertising 2.0 panel in New York, Mitch’s macro perspective on the value of Social Media has added relevance:

What if everything we knew about Marketing and Advertising until now really was just an anomaly…maybe what we’re really seeing with Social Media and Web 2.0 is how Marketing, Advertising and Communications was really meant to work… even as traditional agencies continue to clamp on to business as usual. (more…)