This clip from a recent Fox Business channel interview with the smart and entertaining Gary Vaynerchuk is fun to watch on multiple levels. Here’s a quick list, in no particular order:

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There’s a theory that good advertising doesn’t make you buy something, it makes you buy something sooner.

If that’s the case, then most online advertising isn’t good advertising.

But we knew that already.

The inability for the online advertising market to develop standardized metrics that prove real ROI to brands has been a major hurdle in the evolution of a sustainable digital content economy.

But the financial crisis that has so many companies pulling back on spending and laying off warm bodies has a silver lining - it has set the stage for brands to help define the future of online advertising products that most effectively transmit their message. (more…)

It’s advertising week in New York, which means all sorts of banter about how to narrow the gap between Silicon Alley and Madison Ave. The traditional media mindset of reach and frequency doesn’t always mesh with the engagement value that digital platforms are built to offer. But any smart ad man knows that engagement is what builds brands.

I’ve kvetched recently about how I think the world would be a better place if display ads, which are all about scale, were coded out of existence and replaced by contextual ads, which are all about engagement. I stand by that statement, especially now that I’ve seen the nirvana of contextual, rich media advertising.

Check out this Youtube clip for the new Nintendo Wii game, Wario Land. You have to watch it all the way through. I’ll wait. (more…)