This clip from a recent Fox Business channel interview with the smart and entertainingGary Vaynerchuk is fun to watch on multiple levels. Here’s a quick list, in no particular order:
The inability for the online advertising market to develop standardized metrics that prove real ROI to brands has been a major hurdle in the evolution of a sustainable digital content economy.
Choose your poison: market-driven contraction, the digital revolution claiming its victims, fear mongering, paranoia, shock doctrine or just opportune cost-cutting under the auspices of financial burden, the strains of the financial crisis have culminated in an orgy of blood bathing for media and entertainment companies.
Two of my favorite ingredients were mixed together nicely last week as Stanford law professor Lawrence Lessig, champion of the movement to develop sensible digital copyright practices, sat down at Charlie Rose’s table to discuss his new book, Remix: Making Art and Commerce Thrive in the Hybrid Economy. (more…)
You ever get an email or a text message that was actually sent a day or more prior? It gets lost somewhere in the pipes and eventually finds bubbles up to you. That’s what I felt when I read this article (copied below) in today’s paper. It was like a story that had been written in 2005 had been lost in the editorial process at the Journal and only now had surfaced.
I love the Wall Street Journal for they know not what they do, but how can they go publish this vapor with a straight face?
How, in this day and age of death spirals for non-business-model-having-start ups, a fishwrap that’s built its reputation on sound business analysis can go to print with a fluff story like this is beyond me.
Judge for yourself (I’ve gone ahead and bolded for emphasis the phrases that make me cringe the most): (more…)
Fun day at the office. I got plenty of congratulatory grief from friends and colleagues about the cover shot of today’s Hollywood Reporter. To summarize some of the brightest:
NBC debuted 30 Rock last Thursday to series-high ratings as 8.7 million viewers tuned in to watch Tina Fey and her cadre of witty quippers poke fun at their craft. What’s notable is that the show hit those record numbers after the same episode had been available online exclusively on Hulu and NBC.com for over a week. (more…)
One of the big questions in the discussion of online entertainment video economics has been how to effectively and efficiently protect premium content. The prevailing theory held that by definition, digital content couldn’t be protected. You can’t stop the proliferation of pirated versions of your copyrighted material. You can only hope to contain it by playing nonstop whack-a-mole armed with take down notices. (more…)