Archive for the ‘Analytics’ Category

Now That’s Just Retarded - No Standard for Video View Count Metrics

Friday, April 25th, 2008

I sincerely apologize if I offended anyone by using the word retarded in the title of this post, but get ready because I’m going to use it again. There’s no other way to express how ridiculous it is that the video site community is so far off in standardizing their metric for view counts. It’s straight up retarded and needs to be fixed.

Disparate video view count metrics is part of an overall problem of non-standard web analytics which ultimately stunts the economics of web content.

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