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Archive for the ‘Advertising’ Category
Tuesday, June 24th, 2008
 The Wall Street Journal recently ran an article about proposed regulation of TV product placement disclosure that would have significant relevance for the growing web video business of advertiser sponsored, viral video campaigns.
The gist of the article is that the FCC is looking into requiring TV shows to include notices similar to what political candidates must say before or after campaign ads.
“You shouldn’t need a magnifying glass to know who’s pitching you,” said FCC Commissioner Jonathan Adelstein. “A crawl at the end of the show shrunk down so small the human eye can’t read it isn’t really in the spirit of the law.” Current rules require disclosure but allow it at the end of the show. (more…)
Tags: 30 Rock, Alternative Reality Game, american idol, ARG, FCC, jonathan adelstein, levis, ralph nader commercial alert, ryan seacrest, youtube
Posted in Advertising, Business, Regulation | 2 Comments »
Thursday, June 5th, 2008
NPR’s Claude Brodesser recently asked Wired Magazine’s Chris Anderson for his thoughts on the size and effectiveness of movie marketing budgets. Claude suggested that the new Indiana Jones movie was so highly anticipated, had such awareness and pedigree that despite opening to over $311 million worldwide, Paramount must have overspent in its $100 million plus marketing campaign. Right?
Nobody knows anything.
Oscar-winning screenwriter William Goldman’s famous dictum about Hollywood starts to answer the question, Chris Anderson completes it. (more…)
Tags: advertising 2.0, chris anderson, gambling, indiana jones, malcolm gladwell, marketing, studio system, william goldman
Posted in Advertising, Business, Marketing | 5 Comments »
Monday, June 2nd, 2008
 Tip of the hat to Kirk Skodis who turned me on to Mitch Joel’s blog, Six Pixels of Separation. In anticipation of this week’s Advertising 2.0 panel in New York, Mitch’s macro perspective on the value of Social Media has added relevance:
What if everything we knew about Marketing and Advertising until now really was just an anomaly…maybe what we’re really seeing with Social Media and Web 2.0 is how Marketing, Advertising and Communications was really meant to work… even as traditional agencies continue to clamp on to business as usual. (more…)
Tags: advertising 2.0, distribution, economics, kirk skodis, marketing, mitch joel
Posted in Advertising, Business | 10 Comments »
Tuesday, May 27th, 2008
 My recent post “Economic Constipation and Digital Malnutrition” was an attempt to critically analyze Mark Cuban’s provocative May 4th post entitled “The Ala Carting of Video on the Net - Will it lead to disaster?”.
Incidentally, it was my most trafficked day and much to my surprise, I received a comment from one of my favorite bloggers, Hank Williams, who writes the influential whydoeseverythingsuck.com?”
Mark’s post has sparked a debate that has spilled over from the circle of web video bloggers into a broader conversation. Next week I’m in New York for the Advertising 2.0 event and plan to bring Mark’s position, and my rebuttal, to the panel on which I’m speaking. (more…)
Tags: advertising 2.0, antitrust, business week, charlie rose, grokster, hank williams, hulu, mark cuban, new york, ron grover, the benefactor, the hollywood case of 1948
Posted in Advertising, Business, Fun, Gift Culture, Interesting, Regulation, Rights | 4 Comments »
Sunday, May 18th, 2008
 Despite its cliche, the question of “what is the next version of the web” provokes as intense a debate as you’ll find within digital circles. Web 3.0 definitions vary wildly with any number of partisan descriptions coming from very smart, yet fundamentally biased people.
These descriptions are all forward thinking, yet intrinsically flawed. They neglect that versioning, or defining the next version of the web, isn’t just about software or hardware. It’s about culture.
(more…)
Tags: eric schmidt, google, jerry yang, jonathan zittrain, mark cuban, myspace, news corp, reed hastings, sarah lacy, the corporate web, the future of the web and how to stop it, web 3.0, wikinomics, wikipedia, Yahoo
Posted in Advertising, Business, Gift Culture, Reputation, Technology | 7 Comments »
Tuesday, May 6th, 2008
Let’s make a bet.
I’ll bet that by the time you’re halfway through watching the below video your commercial instinct will suggest that what you’re watching is a piece of marketing material. I’ll also bet that you’re going to keeping watching until the video is over. It’s that good. (more…)
Tags: branding, jacob kujo lyons, jeans, levis, youtube
Posted in Advertising, Business, Fun, Rights, Technology | 7 Comments »
Monday, May 5th, 2008
I admire Mark Cuban and not just because he helped me find God. He’s got chutzpah. His basketball team loses again in the first round of the playoffs, he fires his coach and then he goes out and writes a semi-apocalyptic blog post about the disastrous effects of web video distribution.
Cuban is working from Craig Moffett’s report for Bernstein Research entitled “And Now for the News…The Emperor has no Clothes,” which raises real questions about the economic viability of web based video entertainment content. It’s an important report because it highlights the stagnation in web economics that more people are becoming aware of and the future that this stagnation suggests. (more…)
Tags: digital constipation, economic malnutrition, facebook, mark cuban
Posted in Advertising, Business | 3 Comments »
Thursday, April 24th, 2008
Nothing as far as I can tell.
But if you figure something out please let me know. Just thought I’d send some pics out from day one of the Int’l Auto Show here in Lisbon. It was set-up in the morning and press only in the afternoon. Pretty light crowd, but I had a good view. Take a look. If you make it to the end of the slideshow you’ll see a few shots of the Megaphone screen. (more…)
Tags: auto show, cars, damn, girls, lisbon, MegaPhone, portugal
Posted in Advertising, Business, Legislation, MegaPhone, Regulation | 2 Comments »
Tuesday, April 22nd, 2008
 I’m in Chicago for the Ad Age event, Marketing at the Movies. I’m particularly interested in how new technologies are being used to enhance the moviegoing experience from a advertising perspective.
How’s that for an oxymoron? (more…)
Tags: ad age, chicago, MegaPhone, movie, ncm, popcorn
Posted in Advertising, Business | 1 Comment »
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The Wall Street Journal recently ran an article about proposed regulation of TV product placement disclosure that would have significant relevance for the growing web video business of advertiser sponsored, viral video campaigns.
