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[...]JakeZim.com » Blog Archive » There’s No Free Lunch With Lew Henderson[...]…
]]>Super distribution will survive if the sites that are offering it can monetize through through advertising other people’s commercials. I’m just not sure how long that will last.
The next step I see is the development of an integrated advertising marketplace where independent creators who have integrated advertising inventory can sell their avails to advertisers interested in their inventory. But until we get there we need to build video advertising standards and a little birdie told me that we might hear something about this at Ad-Tech San Francisco.
If you would like a DEEP discount to Ad-Tech SF shoot me an email. I think I might be able to get you 50% off.
]]>That being said, there’s a sea-change taking place where top-level management positions are increasingly being awarded to digitally experienced candidates who “get” it. Digital has come out of the tech-room and into the boardroom.
]]>During my previous DVD negotiations, my sales agent, a veteran lawyer with many credentials, refused to aggressively challenge the distributor on many of the antiquated terms on the contract presented to me.
For example, I asked him and the distributor to justify why, in this era of real-time inventory management, a royalty statement or phantom check should be sent up to 90 days from the end of a quarter, as specified in the original contract.
As I told them, Google Adsense accounts for hundreds of thousands of merchants and delivers checks every month. Why can’t I get a statement every month?
I also asked why I should have to pay more than a wholesaler to receive copies of my DVD to sell direct to consumers and fans.
But I never received sreal answer, in fact after the third draft, my “sales agent” stopped pushing negotiations all together. It was my Executive Producer and I who drove the deal through 4 more draft to get the “best deal.”
Later it becomes clear that the agent was bringing several project to the same distributor, and therefore his relationship with them, was more valuable than the one with me.
It was more profitable for him to cash in on the current system than try to change it. Kind of like the oil economy companies. ![]()