Archive for December, 2008I Need More Sunny in PhillyFriday, December 19th, 2008Do You Give a Crap About Your Customers?Wednesday, December 17th, 2008This clip from a recent Fox Business channel interview with the smart and entertaining Gary Vaynerchuk is fun to watch on multiple levels. Here’s a quick list, in no particular order: Thanks Advertising, You Help Me Decide!Tuesday, December 16th, 2008
If that’s the case, then most online advertising isn’t good advertising. The inability for the online advertising market to develop standardized metrics that prove real ROI to brands has been a major hurdle in the evolution of a sustainable digital content economy. But the financial crisis that has so many companies pulling back on spending and laying off warm bodies has a silver lining - it has set the stage for brands to help define the future of online advertising products that most effectively transmit their message. (more…) CoruptovichWednesday, December 10th, 2008Your Media is DyingTuesday, December 9th, 2008I’ve noticed the print version of the Wall Street Journal getting thinner each day. Not just in the substance and integrity of the reporting (which I’ve mentioned on occasion - here’s an analysis of another questionable feature article), but in the actual volume of the paper. Big media dies not with a bang, but with a frail whimper. (more…) Value Destruction and The Blog KillerMonday, December 8th, 2008Choose your poison: market-driven contraction, the digital revolution claiming its victims, fear mongering, paranoia, shock doctrine or just opportune cost-cutting under the auspices of financial burden, the strains of the financial crisis have culminated in an orgy of blood bathing for media and entertainment companies. Scanning the trades today is an exercise in gloom. Layoffs across the big studios. Venerable newspaper companies filing for bankruptcy. Production deals not getting renewed. SAG rattling its sabers for an insane strike. The sky is falling fast for traditional media leaving lots of questions and very few answers. (more…) |