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Archive for September, 2008
Top Posts• EXCLUSIVE: James Gunn's IFTA Speech on The Opportunity For Independent Filmmakers in New Media• Have You Ever Watched Italian Primetime TV? • How to Stream Porn on Your iPhone 3G and Why That Matters to the Business • Social Network Wars • MySpace Talks Nerdy - The Super Sexy Secret behind today's Data Portability Launch CategoriesBlogs I ReadAll Things DigitalArs Technica Blogmaverick Deadline Hollywood Daily Drama 2.0 Show Eastsider Freddy Nager LAist Newteevee paidContent Silicon Alley Insider TechCrunch Valley Wag Venture Beat Upcoming EventsTagsAdvertising advertising 2.0 andrew douglas aria giovanni chris anderson david slade economics facebook family guy FCC free funny gift economy google hulu james gunn james wan levis mark cuban MegaPhone money myspace news corp obama pg porn SDG techcrunch wired wsj youtubeMonthly ArchivesApril 2009March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 Contact2000 Avenue of The Stars • 600-N From Y2K to Financial Apocalypse. Why Wall St.’s Loss is Content Owners’ GainTuesday, September 30th, 2008
All of the apocalyptic headlines screaming at me that the world is falling apart remind me of the hype of Y2K. But while that stunt ended up being little more than an innocuous exercise in hysterical fear mongering, this crisis de jour isn’t just exponentially more historic, it will prove to be a catalyst that increases the value of premium content. (more…) The Best Online Ad You’ve Ever EngagedWednesday, September 24th, 2008
It’s advertising week in New York, which means all sorts of banter about how to narrow the gap between Silicon Alley and Madison Ave. The traditional media mindset of reach and frequency doesn’t always mesh with the engagement value that digital platforms are built to offer. But any smart ad man knows that engagement is what builds brands. I’ve kvetched recently about how I think the world would be a better place if display ads, which are all about scale, were coded out of existence and replaced by contextual ads, which are all about engagement. I stand by that statement, especially now that I’ve seen the nirvana of contextual, rich media advertising. Check out this Youtube clip for the new Nintendo Wii game, Wario Land. You have to watch it all the way through. I’ll wait. (more…) The Hulu of Photo SitesTuesday, September 23rd, 2008
I’ve been asked recently where I find the images I use for my posts. The answer is that I usually just do an image search for some variation of the phrase “bizarre image.” But that may all be about to change. Back in June a friend contacted me and asked for my thoughts on how Getty Images might leverage its massive image library into an online content play. What do you do with with a catalog of over 15 million professional photographs in a world that is increasingly digital? Turns out the answer is you partner with Life Magazine and form a joint venture digital company called See Your World and offer ad-supported access to premium images online. (more…) For People Who Love Everything About Porn, Except the SexMonday, September 22nd, 2008That’s the tagline of James Gunn’s new web series, PG Porn, which I’m proud to announce Safran Digital produced in association with the Gunn brothers’ Good Boys Production and sold to Spike. The debut episode, Nailing Your Wife, starring Nathan Fillion (Dr. Horrible, Serenity, Firefly, Slither) and Aria Giovanni, will air as an online exclusive on spike.com on October 8th. Here’s James and Aria talking about the series: UPDATE: Levi’s Viral Video Moves Upstream to TVTuesday, September 9th, 2008
Last night, during Monday Night Football on ESPN, I saw the same video repurposed as a branded, fifteen second spot. It’s the first time I’ve seen content, created for the web as an underground viral video migrate upstream to on-air. Clearly, Levi’s test marketed the content on the web and in success, after amassing an audience of several million views matched with positive comments, decided the spot was broadcast worthy. Kudos to Levi’s for pushing this innovative ad campaign forward. WSJ Front Page News - The Feds are Coke HeadsMonday, September 8th, 2008
Not only did Tom Brady blow out his ACL essentially killing my fantasy football season, but the Wall Street Journal, my fish wrap of choice, has stumbled its way into the most egregiously bizarre and disturbing instance of product placement that I’ve ever seen. (more…) The Reports of My Death are Greatly ExaggeratedThursday, September 4th, 2008
Traditional, non rich-media display ads are an archaic media product that should be designed and coded out of the standard web user interface. If the market has its way, the above suggestion may end up being less Draconian and more Darwinian. (more…) Is There a Better Online Comedy Content Site than Adult Swim?Thursday, September 4th, 2008 |
